Last updated: 2025-06-18
Thank you for choosing {{company}} (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit {{domains}} (the “Site”), place an order, or engage with any of our services—including our e-commerce platform, virtual styling tools, NFC-enabled authenticity tags, and pop-up retail experiences (collectively, the “Services”).
| Category | Examples | How We Collect |
|---|---|---|
| Identity & Contact Data | Name, shipping/billing address, telephone number, email address | Provided at checkout, account registration, or customer support |
| Payment Data | Encrypted card details, PayPal, Apple Pay, Google Pay transaction IDs | Collected by our payment processors; we never store full card numbers |
| Account & Order Data | Login credentials, order history, wish lists, resizing records | Directly from you when you create an account or place an order |
| Device & Usage Data | IP address, browser type, device identifiers, log files, cookies | Automatic collection when you browse the Site or interact with NFC tags |
| Marketing & Communications Data | Preferences for newsletters, SMS alerts, survey responses | Directly from you or via cookie consent tools |
| Augmented-Reality & Virtual Styling Data | Facial landmark points, hand measurements, AR session analytics | Captured only when you use our virtual try-on feature; stored temporarily |
We process your data only when we have a legal basis to do so—typically contract performance, legitimate interest, consent, or legal obligation.
| Purpose | Legal Basis |
|---|---|
| Fulfil and manage your orders, including shipping, returns, and lifetime care services | Contract performance |
| Process payments and detect fraud | Contract performance & legitimate interest |
| Provide virtual styling, engraving previews, and NFC authentication | Contract performance & consent |
| Send transactional emails (order confirmations, shipping updates) | Contract performance |
| Deliver marketing communications you opt in to receive | Consent |
| Improve our products, Site, and Services through analytics | Legitimate interest |
| Comply with tax, accounting, and other legal obligations | Legal obligation |
We use cookies, web beacons, and NFC tag analytics to:
keep you signed in;
remember your cart;
analyze Site traffic and improve performance;
deliver personalized product recommendations.
You may adjust cookie settings in your browser or through our Cookie Preference Center. Disabling cookies may limit certain Site functionality.
We do not sell your personal information. We share data only with:
Payment processors (e.g., PayPal Inc., Stripe Inc.) to complete transactions;
Logistics partners (DHL, FedEx, local postal services) for shipping and returns;
Cloud hosting & analytics providers (AWS, Google Analytics) under strict data-processing agreements;
Service professionals (jewelry repair centers) when you request lifetime re-polishing or resizing;
Law enforcement or regulators where required by applicable law.
All third parties are bound by confidentiality and may process data only for the specified purpose.
Because we ship to over 100 countries, your information may be transferred to—and processed in—countries other than your own. Where required, we rely on:
the European Commission’s Standard Contractual Clauses;
UK International Data Transfer Addendum;
other legally recognized transfer mechanisms.
We employ industry-standard safeguards:
TLS 1.2/1.3 encryption in transit
AES-256 encryption at rest
PCI-DSS–compliant payment gateways
Role-based access controls and regular penetration testing
Despite our efforts, no method of transmission is 100 % secure; you use the Site at your own risk.
We keep your data only as long as necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (e.g., tax or accounting obligations).
Depending on your location, you may have the right to:
Access, correct, or delete the personal data we hold about you;
Object to or restrict our processing;
Receive an electronic copy of your data (data portability);
Withdraw consent at any time (without affecting prior processing).
To exercise these rights, email us at {{email}} or use the self-service portal in your account dashboard. We will respond within one calendar month, or as otherwise required by law.
Our Services are not directed to children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided us with data, please contact us for deletion.
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
The Site may contain links to external websites we do not control. We are not responsible for their privacy practices. Please review the policies of any third-party site you visit.
We may update this Privacy Policy periodically. Any material changes will be posted on this page and, where appropriate, notified to you by email. Continued use of our Services after an update signifies acceptance of the revised Policy.
If you have questions, concerns, or complaints about this Policy or our data practices, please contact:
Privacy Officer
{{company}}
{{address}}
Email: {{email}}
Tel: {{telephone}}
If you are located in the European Economic Area or the UK, you also have the right to lodge a complaint with your local supervisory authority.
By using our Site and Services, you acknowledge that you have read and understood this Privacy Policy.